Illustration of Monument National Park with a portrait of James centered in the sun

Design is a permission engine...

For me, it’s an expression of curiosity, imagination and craft that, regardless of surface or object, improves people’s lives.

chapters in my story

  • Company B logo
  • Company D logo
  • Company E logo

My design perspective

Early in my career, I would have started this section with a statement like, “design is simplicity” or similar declaration. And while sometimes simplicity can be an artifact descriptor, I’d like to briefly share how my design perspective has evolved over time.

 

Beyond it’s role in creating product experiences, design is a lifelong practice. For me, design has become an expression of mindfulness, contemplation, and - if done well - an act of service.

 

It’s an intention based mindset that invites us to gather, examine, understand and imagine. Design allows us to lean into hypotheses and learn from our educated guesses in a measured way.

 

Every practice is an inner growth process, and while I don’t claim to have mastered every aspect of design over the past 10 years, a curious mind, continuous discovery, and a willingness to challenge myself with the help of others has ferried me along the way.

Work I’m Proud Of

Project

onX • Fish

ios | android | web

0 to 1. Creating a new book of business for onX Maps to help anglers find, understand and fish new waters.

Project

onX • Growth

strategy | innovation

Customer onboarding, activation and value discovery across all onX app ecosystems.

Project

Rivian

enterprise | vehicle

Keeping all 124K (and counting) Rivian vehicles fit for any terrain with OTA updates.

Project

BRIX Design System

ios | android

0 to 1 architecture and deployment of BRIX, Best Buy’s mobile design system.

Personal Projects

Project

Paver Packs

personal project

Designing and manufacturing a quick release bike commuter bag.

Project

budr botanicals

personal project

The art of creating cold process soap and sharing it with the world on Etsy.

Logomark

Created with love by James Fenske. Copyright 2026.

Design is a permission engine...

For me, it’s an expression of curiosity, imagination and craft that, regardless of surface or object, improves people’s lives.

Illustration of Monument National Park with a portrait of James centered in the sun

chapters in my story

  • Company B logo
  • Company D logo
  • Company E logo

My design perspective

Early in my career, I would have started this section with a statement like, “design is simplicity” or similar declaration. And while sometimes simplicity can be an artifact descriptor, I’d like to briefly share how my design perspective has evolved over time.

 

Beyond it’s role in creating product experiences, design is a lifelong practice. For me, design has become an expression of mindfulness, contemplation, and - if done well - an act of service.

 

It’s an intention based mindset that invites us to gather, examine, understand and imagine. Design allows us to lean into hypotheses and learn from our educated guesses in a measured way.

 

Every practice is an inner growth process, and while I don’t claim to have mastered every aspect of design over the past 10 years, a curious mind, continuous discovery, and a willingness to challenge myself with the help of others has ferried me along the way.

Work I’m Proud Of

Project

onX • Fish

ios | android | web

0 to 1. Creating a new book of business for onX Maps to help anglers find, understand and fish new waters.

Project

onX • Growth

strategy | innovation

Customer onboarding, activation and value discovery across all onX app ecosystems.

Project

Rivian

enterprise | vehicle

Keeping all 124K (and counting) Rivian vehicles fit for any terrain with OTA updates.

Project

BRIX Design System

ios | android

0 to 1 architecture and deployment of BRIX, Best Buy’s mobile design system.

Personal Projects

Project

Paver Packs

personal project

Designing and manufacturing a quick release bike commuter bag.

Project

budr botanicals

personal project

The art of creating cold process soap and sharing it with the world on Etsy.

Logomark

Created with love by James Fenske. Copyright 2026.

Design is a permission engine...

For me, it’s an expression of curiosity, imagination and craft that, regardless of surface or object, improves people’s lives.

Illustration of Monument National Park with a portrait of James centered in the sun

chapters in my story

  • Company B logo
  • Company D logo
  • Company E logo

My design perspective

Early in my career, I would have started this section with a statement like, “design is simplicity” or similar declaration. And while sometimes simplicity can be an artifact descriptor, I’d like to briefly share how my design perspective has evolved over time.

 

Beyond it’s role in creating product experiences, design is a lifelong practice. For me, design has become an expression of mindfulness, contemplation, and - if done well - an act of service.

 

It’s an intention based mindset that invites us to gather, examine, understand and imagine. Design allows us to lean into hypotheses and learn from our educated guesses in a measured way.

 

Every practice is an inner growth process, and while I don’t claim to have mastered every aspect of design over the past 10 years, a curious mind, continuous discovery, and a willingness to challenge myself with the help of others has ferried me along the way.

Work I’m Proud Of

Project

onX • Fish

ios | android | web

0 to 1. Creating a new book of business for onX Maps to help anglers find, understand and fish new waters.

Project

onX • Growth

strategy | innovation

Customer onboarding, activation and value discovery across all onX app ecosystems.

Project

Rivian

enterprise | vehicle

Keeping all 124K (and counting) Rivian vehicles fit for any terrain with OTA updates.

Project

BRIX Design System

ios | android

0 to 1 architecture and deployment of BRIX, Best Buy’s mobile design system.

Personal Projects

Project

Paver Packs

personal project

Designing and manufacturing a quick release bike commuter bag.

Project

budr botanicals

personal project

The art of creating cold process soap and sharing it with the world on Etsy.